Creating a Campaign

Before you start: you need a signal

Every campaign is anchored to one primary signal, and that signal needs to have gone through assessment first — an un-assessed signal won't show up in the picker. If you don't see the signal you want, go assess it first.

The campaign creation form

Products → [your product] → Campaigns → New Campaign (or start directly from an assessed signal):

• Title — a name for the campaign itself
• Product — which product this is for
• Primary Signal — the assessed signal this campaign is built around
• Campaign Scope — how big a push this is (see below)
• Objective (optional) — a specific goal, e.g. "Drive trials for the GA launch"
• Content Language — defaults to your Settings preference, changeable per campaign. See Content Language.
• Channels (optional) — which platforms to generate for. Leave unchecked to let the AI pick freely.
• Localization (optional toggle) — turn this on if you plan to adapt this campaign into other markets later. See Localization.
• Reference Image (optional, Pro) — upload a real screenshot or logo now so generated images start from it immediately, instead of generating blind and fixing it up later.

Campaign Scope — pick honestly

Scope	What it means	Review needed
Social Only	A handful of social posts	Lightweight — may auto-approve
Mini Campaign	A focused push across a few channels	May auto-approve depending on your workspace's settings
Full Campaign	A full multi-channel launch	Always needs a human to review the brief first — no exceptions

Picking a bigger scope than the signal deserves just means more content to review for no real benefit — the assessment step exists specifically to help you pick honestly.

What happens after you click Create

Nuviro immediately starts generating a brief — the strategy and messaging — not content yet. See Campaign Briefs for what happens next.