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Generating Images

Every image-capable channel in your campaign gets a real, AI-generated image as part of content generation — no design tool required. This page covers how that works and how to steer it when the first result isn't quite right.

The first image​

When your campaign's brief is approved, Nuviro generates an image for each channel that needs one, grounded in your product description, the campaign's message, and (if you've uploaded one) a real reference image. On paid plans, it generates a few candidate versions at once so you have something to choose between right away rather than only ever seeing one option.

Picking between candidates​

If more than one candidate was generated, the asset card in your campaign's Assets tab shows a "N candidates ready" badge. Click it (or "Open page" on the card) to open the full asset view, where you'll see every candidate side by side — pick whichever looks best. This doesn't approve anything by itself; it just decides which version is the "current" one you'll go on to approve or reject.

Using a reference image (Pro)​

If you have a real screenshot, logo, or product shot, upload it — either when creating the campaign, or later when regenerating an individual image. Nuviro will incorporate that actual image rather than inventing a generic one from scratch, which matters a lot for accurately showing your real product. This is a Pro-plan feature.

Regenerating an image​

If the first result isn't right, click the regenerate icon on the image asset. You'll get a dialog with a few options:

  • Style instructions — tell it what to change, in plain language: "make the logo bigger," "use a brighter background," "remove the text overlay."
  • Reference image — attach or replace a real screenshot/logo.
  • Number of candidates — on paid plans, generate several variations at once instead of just one.

Editing your current image vs. starting fresh​

Here's the part that trips people up: if you give style instructions without uploading a new reference image, Nuviro edits your CURRENT image — treating it as the exact starting point and changing only what you asked for, keeping everything else (composition, colors, layout) as-is. So "leave it as is but remove the logo" does exactly that — the current image stays the base, and the logo comes out.

If you actually want a completely different image — a new concept, not a tweak — check "Start fresh instead" in the regenerate dialog. Without it, your instructions will always be applied as edits to what's already there.

You want to...What to do
Make a small, targeted change to the current imageType style instructions, leave everything else unchecked
Ground the image in a real product screenshotUpload a reference image
See a few different directions to choose fromIncrease "Number of candidates" (paid plans)
Throw out the current image and start overType instructions AND check "Start fresh instead"

Matching a localized campaign's global image​

If you're working on a localized version of a campaign (see Localization) and the global campaign already has an approved image you like, the regenerate dialog offers a "Match [Global Campaign]'s image" option — it reuses that image's exact composition and layout while swapping in your own localized reference content, instead of generating a whole new scene.