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Signals

What a signal is​

A signal is anything worth marketing — a shipped feature, a changelog entry, a competitor's move, customer feedback, or just a note you jot down. Signals are raw material: creating one doesn't generate anything by itself, it just puts a candidate topic on your list.

Creating a signal​

From your product's Signals tab → New Signal:

  • Title — a short, clear label
  • Description — what actually happened, in as much detail as you have. More detail here means a more accurate campaign later — this is one of the main things AI agents ground their writing in.
  • Source — where this came from (a manual note, a changelog entry, a competitor event, etc.)

Where signals come from​

Most signals you'll create manually as you ship things worth announcing. Two other sources exist:

  • Growth Agent suggestions — paste in raw material (a competitor's changelog, a batch of support tickets, interview notes) and Growth Agent will suggest candidate signals worth considering. You review each suggestion and decide whether to actually create it — nothing gets created automatically.
  • Signals can also come in from other sources depending on your workspace's setup.

What happens next​

A signal on its own doesn't do anything — the next step is assessing it to decide how big a campaign it deserves, then creating a campaign anchored to it.

Reassessing a signal​

You can run an assessment on the same signal more than once — useful if circumstances change (e.g. a feature that seemed minor turns out to be a bigger deal once customers respond to it). Every assessment is kept in history; nothing gets overwritten.