Skip to main content

Localization

If you want the SAME campaign strategy adapted for more than one market, localization creates linked sibling campaigns — each one independently reviewed and approved, but all adapting the same approved strategy instead of starting from scratch.

Turning it on​

Two ways to set this up:

  1. At creation — check "Localization" when creating your campaign. Nuviro creates a campaign group automatically; you'll add locale siblings once the primary brief is approved.
  2. After the fact — from an existing campaign's page, if it's not yet part of a group, you'll find the option to start localizing it there.

Adding a locale sibling​

Once your primary campaign's brief is approved, go to the campaign page → Localize into a New Market. Pick the target locale and give the new campaign a title. Nuviro immediately starts producing a Local Brief — not a translation of the original, but an adaptation of it for that market's audience and conventions.

Adapt, not translate​

This is worth understanding: Localization Agent doesn't run your English (or whatever your primary language is) copy through a translator. It takes the approved strategy — the message, the audience, the key points — and rewrites it the way someone actually marketing to that specific market would, in that market's language, with that market's conventions. The facts stay the same; the framing and phrasing don't have to.

Each sibling is independent​

A locale sibling has its own full review cycle — its own brief approval, its own generated assets, its own approve/reject decisions. Approving the primary campaign's content doesn't approve anything for its siblings, and vice versa.

Reusing an approved image​

If a locale sibling's generated image doesn't look quite right, and the global (primary) campaign already has an image you're happy with, the image regenerate dialog offers a "Match [Global Campaign]'s image" option — it reuses that image's exact composition while swapping in your own localized content. See Generating Images.

Supported languages​

English, Polish, Czech, Slovak, German (Germany/Austria/Switzerland), Romanian, Spanish, Portuguese, French, Ukrainian, Russian, and Vietnamese.