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Generating Content

How written copy gets created​

Once your campaign's brief is approved, Nuviro writes one piece of copy per channel the brief covers — a LinkedIn post, a tweet thread, a blog intro, whatever the channel calls for. Each one is grounded in three things, in order of how much weight they carry:

  1. The approved brief — the primary driver of message, emphasis, and tone.
  2. Your product/feature facts — the actual description, the signal that triggered the campaign.
  3. Your knowledge base, if you've set one up — specific details a brief alone might not capture. See Knowledge Base.

Every generated asset also automatically goes through an internal quality check, and — for blog/long-form channels — an SEO pass (meta title, description, keywords) before it lands in your review queue.

Regenerating copy​

If a piece of copy isn't right, click Regenerate on that asset. Unlike image regeneration, there's currently no free-text prompt for guiding text regeneration — it produces a fresh version grounded in the same brief and facts. If you want a specific change reflected, the most reliable path today is adjusting the brief itself (if it's still editable) or your knowledge base, then regenerating.

Your content language​

Copy is written directly in your campaign's Content Language — not written in English and translated. If your campaign is set to Ukrainian, the copy comes out written the way someone actually writing in Ukrainian for that audience would write it.

What you can't regenerate​

An asset that's already been approved or published can't be regenerated — doing so would silently undo that decision. If you need new content for an approved/published asset, reject it first (or ask for changes), then regenerate.